First Chapter, Section 3

According to the findings of 30 years of study, there are no personality traits that predict who will be a successful entrepreneur. Successful entrepreneurs and small company owners come in all shapes, sizes, colors, and backgrounds.”

Entrepreneurship is a talent that can be learned. In this book, we will try our best to identify these qualities and design a system to foster motivation, innovation, and creativity.

Why do some individuals see possibilities while others do not?

Why do some people want to create such possibilities while others do not?

The solution may be found by carefully studying how entrepreneurs and other individuals think, observe, create, and inspire themselves.

Entrepreneurs use several types of observation and motivation to make sense of the complicated environment around them. This ability will be referred to as mindfulness.

But, in terms of cognition, awareness, motivation, and observation, do entrepreneurs truly differ from the rest of us? And if they do, what is the reason behind this? A modest but increasing body of research has addressed the first of these concerns, leading to the conclusion that entrepreneurs do, in fact, differ from ordinary individuals in some cognitive processes.

Schumpeter (1934), writing more than 60 years ago, said that “the entrepreneur seeks to reform or revolutionize the pattern of production by exploiting an invention or, more broadly, an untested technological possibility.” Entrepreneurship is defined as “doing things that are not commonly done in the ordinary course of business.”

The most essential aspect of this book is about attentively seeing, perceiving, and making meaning of the information we get. Discovering the innate drive, awareness, and core aspects of your being, much deeper than your ideas, that enable you to confront the delight of the present is what mindfulness is all about. Trying to perceive and observe the world and what’s in it in a variety of ways and from many angles is the core of creativity and motivation. The issue is that most individuals have created inflexible methods of doing things and rules for how they should be done. Mindful creativity may dissolve these rigidities, transforming boring and lonely lives into rich and fascinating ones.

During a debate on wave mechanics between Erwin Schrodinger and Niels Bohr, Schrodinger remarked, “Surely you realize that the whole idea of quantum jumps is bound to end in nonsense.” “What you say is absolutely correct,” Bohr said. It does not, however, establish that there are no quantum leaps. It simply demonstrates that we cannot envision them and that the representational notions we use to describe events in everyday life and experiments in conventional physics are insufficient for explaining quantum leaps. We should not be shocked, given that the processes involved are not objects of direct experience.” (W. Heisenberg, Physics and Beyond, Allen & Unwin, London, 1971)

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