Section 1

First Chapter, Section 1

Noblification or finding Virtue (finding virtue and nobility with inner truth and passion; intrinsic motivations)—–> Concentration + Focusing + Intrinsic Motivations——> Imagination (Visualization) + Insights + Learning + Intuition + Intrinsic Motivations———–> Goal Setting + Hard Work + Determination + Team Work + Creativity ——-> Strong feelings of accomplishments and originality

What is Noblification or finding Virtue? Noblification or finding Virtue is an interesting concept or mental condition when you find what you do extremely joyous, interesting, inspiring, fun, rewarding, gratifying, and most important noble and virtuous. This happens when you observe people show their true passion for what they do or what they like to do. They are inwardly inspired and gravitated (intrinsic motivations) toward the subject of their interest. This is not exactly the same as liking what you do. Liking is not deep enough for creative process. Picasso did not just like painting. Picasso found painting virtuous and noble. Steve Jobs did not just like making computers. Steve Jobs found making computers virtuous and noble. WE like to emphasize the difference. Mandela and Martin Luther King did not just find fighting for freedom likable. They believed being free is noble and virtuous. A successful and innovative nurse doesn’t just like to be a nurse. They find nursing to be noble and virtuous.

There is no real order to the mind path. Sometimes you focus before you find Noblification or finding Virtue. Sometimes you visualize before finding nobility.

Concentration + Focusing——> Noblification or finding Virtue (finding virtue and nobility with inner truth and passion)—–> Imagination (Visualization) + Insights + Learning + Intuition ————–> Goal Setting + Hard Work + Determination + Team Work + Creativity ——-> Strong feelings of accomplishments and originality

Sometimes you Imagine, learn and then focus and then you find Noblification or finding Virtue. This is like learning math. The theory suggests that each help the other along a circle to create a vortex that Flow springs out.

Imagination (Visualization) + Insights + Learning + Intuition ——> Concentration + Focusing——> Noblification or finding Virtue (finding virtue and nobility with inner truth and passion) ———–> Goal Setting + Hard Work + Determination + Team Work + Creativity ———> Strong feelings of accomplishments and originality

Concentration, strong form of focusing, and imagination are the aftermath of intrinsic motivations and Noblification or finding Virtue. Unification is when you reach your goal with creativity and ingenuity. A very important trait innate to most creative people is eccentricity. Eccentricity is a natural gift or innate force that helps to defeat fear of failure and risk taking. Eccentricity gets rid of shame of failure. It might be the answer to our vulnerable side.


David Weeks the author of an excellent book called ECCENTRICS:

Given the frequent association of eccentricity with genius, the ability to conceive startlingly original artistic and scientific breakthroughs, it seemed to be an obviously worthwhile subject for psychological research. For the annals of eccentricity include such names as William Blake, Alexander Graham Bell, Emily Dickinson, Charlie Chaplin, and Ludwig Wittgenstein, not to mention Albert Einstein and Howard Hughes. If we could gain even the barest glimpse into how all those people came to be the way they were, it might just help the rest of us to be more creative, more original: better at being ourselves.…..++++…Eccentrics, Emperor Norton, and his court pose a challenge to the assumption that underlies all modern psychology, that we know more than we used to about the mind, and therefore that we are doing things better now. In fact a strong case could be made that even though nineteenth-century Californians knew nothing about brain-cell synapses or neuro-transmitters, delusional grandiose mania or borderline syndromes, in humanitarian terms they got it much more right than we do now.…..+++….In the field of experimental psychology, it is an open secret that we have learned a great deal about how penniless undergraduates perform in narrow and sometimes deliberately deceptive experiments, while psychiatrists, on the other hand, know about every possible variation in the behavior of people who have had mental breakdowns. The rub, from the scientific point of view, is that those two groups rarely overlap, so most of the theoretical knowledge obtained by the experimental psychologists is useless to the psychiatrists who are dealing with patients. Meanwhile, almost nobody is studying adult nonpatients, the vast bulk of humanity.

Eccentricity means uniqueness, finding the freedom to be utterly one’s own person (Autonomous). What’s the opposite, you might ask? The opposite is Alienation. It means that an individual gives up his Self (denying what he knows to be so in favor of what someone else says is so) in order to achieve success and avoid failure.

This alienation results for we do things only as a matter of reaction or just being on auto pilot. What would be the opposite of reaction or auto pilot? This book is all about opposite of reaction or auto pilot; the term is called Mindfulness.

Jack Kornfield adds:

As E. E. Cummings put it, "To be nobody but yourself in a world which is doing its best to make you everybody else, means to fight the hardest human battle ever and to never stop fighting."

Even if outwardly we do not appear different, inwardly there is the fearless ability to be wholly the embodiment of yourself.

The painter Georges Braque once exhorted those around him, "It’s up to us to be real strong eccentrics, and not to waver." One Zen master called this the culmination of Zen training, its fruition: "To be faithful to yourself and to life."

Are eccentrics more mindful? Perhaps the mindfulness of eccentrics borders more purity. Why? Because, eccentrics’ subjects of passion, even though, to us might be sometimes dumb or stupid, are still highly Nobilified (finding virtue) subjects. And, that is the essence of this book.

In the book Why We Do What We Do is an old Jewish fable. The fable went something like this:

It seems that bigots were eager to rid their town of a Jewish man who had opened a tailor shop on Main Street, so they sent a group of rowdies to harass the tailor. Each day, the ruffians would show up to jeer. The situation was grim, but the tailor was ingenious (eccentric?).

One day when the hoodlums arrived, he gave each of them a dime for their efforts. Delighted, they shouted their insults and moved on. The next day they returned to shout, expecting their dime. But the tailor said he could afford only a nickel and proceeded to hand a nickel to each of them. Well, they were a bit disappointed, but a nickel is after all a nickel, so they took it, did their jeering, and left. The next day, they returned once again, and the tailor said he had only a penny for them and held out his hand. Indignant, the young toughs sneered and proclaimed that they would certainly not spend their valuable time jeering at him for a measly penny. So they didn’t. And all was well for the eccentric or ingenious tailor. (Adapted – Why We Do What We Do; p.26)


Continue First Chapter Section 2

Alexander K. Katiraie BS, BA, MS, MBA

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